Business communication tailors business to new heights. Business success and eventually its profits are linked to the ability of managers to retranslate ideas accurately. Such ideas are set out in a business letter, which is also a very effective negotiation tool. Often authors are concentrated mainly on the content and overlook the spelling part, which may reduce to zero the message itself. This problem can be easily solved by using spell checking services. By their means, it is easy to correct your letters in a matter of seconds. The rest of the issues should be carried out by the writer. Keep an eye on these useful tips to make your business letter top-notch.
Types of Business Letters
Working in a business environment shows that its communication has many specifics and mostly depends on the purpose. Unfortunately, it is impossible to create one template and use it in any situation. Business letters differ in their style, format, and purpose. Below are given the most common types of business letters, which will be handy before composing one.
- According to the style:
- Formal letters are suitable in communication with an equal party, other business counterparts, and usually subjected to commercial or legal matters.
- Informal letters should be used while contacting people, who are in close relationships with the writer.
- Semi-formal is a way to talk to colleagues or clients, with whom you have a long communication history.
- According to the purpose:
- Sales letters are aimed to tell about the service or the product to a prospect. The main purpose of such a letter is to identify the need and nurture it. It includes outreach and follow-up emails. Sales email may include quotation or commercial offer.
- Job-related letters include cover letters, motivation letters, applications, job offers. It establishes connections between the potential candidates, employers, and employees.
- Outreach, networking, and request for information letters have a goal to identify the state of things and receive updates.
Rules To Apply When Writing a Business Letter
Despite the type of letters, there are certain rules to follow to make it simple and understandable for the reader. No one likes to guess among the mess you write, so your task is to make as much work for your reader as possible.
- Start with a clear subject line. It should reflect the issues of the whole email in a few words
- Think about personalization. Ready to go templates are not touching and have a lower response.
- Properly structure the e-mail. Use paragraphs or bullets when needed, make sure it is logically divided into different parts
- Form clear questions
- Don’t make your reader make some extra research. If you refer to something, include the attachment or the link to this information. But if possible try to duplicate the key information in the body of the letter, so the reader wouldn’t have to dig in the attached documents
- Watch your language. Use proper vocabulary and tone. Avoid internal terms, which will be not clear outside your corporate culture
- To make the letter readable, it should have a limited number of questions, preferably from one sphere
- Proofread the text before sending it. When someone receives an e-mail with a typo, it makes the impression like it was written in a rush with no efforts made
Addressing in a Business Letter
Addressing is often an underestimated part of the letter. However, it is worth paying attention to as this is the first thing your recipient sees.
To keep a formal tone and show respect use an appropriate title. It is better to address your opponent with the titles like Mr. or Mrs. Additionally if you know that the person holds a special job title or degree and prefers to be called that way use Dr., Professor, or President. In this case, the address should be followed by the last name.
If you stick to informal communication inside the team or company, you may call the person by his or her first name.
When writing to an unknown person, try to guess who will be reading your letter and refer to the position, for example, ‘dear manager’ or ‘dear member’. If you don’t see any option use the phrase ‘to whom it may concern’.
When you have a group addressee, don’t list all the names, simply try to refer to these people as a certain group they belong to like members, colleagues, team.
At last, remember, that a business letter is an expression of your attitude. Care about the reader to win that person over. Be sincere and mean it. This is something that can be read between the lines.
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